Twelve topics drawn from the etherFAX public conversation. Each circle is a word that holds part of the conversation together. The bigger the circle, the more readings pass through it. Hover any circle or any topic name to read what is being said there. The cobalt group on the left is the wholesale layer the brief is about; the warm-tan room on the right is the healthcare-fax conversation; the crimson topic at the top is compliance and federal authorization.
The biggest circles are endpoints, healthcare, and compliance. The Brand Trust and Secure Networks groups sit together on the cobalt side, the layer the company actually owns. The Healthcare Fax group is the room every retail competitor is selling into. The Compliance group at the top is where the moat lives. HITRUST, SOC 2, FedRAMP HIGH, and DoD IL5 all sit there. The gateway readings all pass through etherFAX whether the buyer can name the layer or not.